The implementation ofidle reverse thrust on landing, instead of switching the engines into reverse thrust. A clearly defined strategy is required from Emirates namely establishing a long-haul transfer hub in Dubai, so as to make it convenient for anybody anywhere in the world. Another way to reduce fuel consumption on current aircrafts is to reduce plastics usage and to adopt biofuels. Introducingfuel-efficient practices while the aircraft is on the ground, such as: the use of ground power units instead of the aircraft Auxiliary Power Unit (APU), and switching one or two engines off while taxiing in after landing. It has learntfrom the mistakes done by the Emirates and has tried to imitate the same to improve its quality and to be one of the best airlines in the world at the age of 10. Some of the programmes initiatives include: The latest annual report makes clear the scale of the challenge. Demand-side management of electricity will play a role, as will increased public transportation. Meanwhile, in a complete contrast, The Emirates Airlines have passed a massive order of 32 Airbus 380 super jumbo jets at the Berlin Air show 2010. The strategy lays out steps toward optimising energy, smarter transport and recreational areas. From 2018 onwards, the Emirates Group has combined its annual environmental reporting with its financial reporting, to provide business context to environmental performance. Their combined initiatives are saving more than 2,850 MWh of electricity a year. It also has a fuel efficiency programme that helps reduce unnecessary fuel burn through the use of a fuel monitoring system, flexible route planning with air navigation partners, air traffic management to develop efficient routes and aircraft weight management to reduce aircraft weight (and thereby fuel burn). 2023 The Emirates Group. Emirates funds the DDCR, through an ongoing investment of over AED 28 million (USD $7.6million) and sits on its management board. Introducing a robust fuel monitoring system and advanced data analytics, which has resulted in reduction of discretionary fuel uplift from crews and dispatchers. Younger & Limited number of Fleets3: Restricting its fleet to only three types allowed Emirates to optimize its pilot Deployment more effectively and serve its long-haul destinations. For Emirates, the flexibility in operations meant covering trips to the entire world and having customers reach their destinations at the mostpreferable time. It has not just increased its fleet size, but has also held stakes8 in many major airlines around the world such as Alitalia, Air Serbia and Jet Airways. Once airborne, our flight crew take advantage of opportunities to save fuel and emissions where practicable and supported by air traffic control. Emirates airlines and Dnata, the ground handling agent at Dubai The DAC Guidelines on Strategies for Sustainable Developmentaim to provide guidance for development co-operation agencies in their efforts to assist developing countries towards sustainable development. Well-maintained aircraft contribute to efficient flight operations too. what are the strengths of emirates airlines? Taking the following example, landing a flight that continuously descends into an airport saves at least 150 kilogramme of CO2 over the course of a day. what is the competitive advantage of emirates airlines? With a Five-Star Skytrax rating14, Qatar Airways has differentiated itself from the Emirates to be higher premium brand of the two. Meet & Greet Opens an external link in a new tab, Eurail Opens an external link in a new tab, Media centre Opens an external link in a new tab, Careers Opens an external link in a new tab, The Emirates Airline Foundation Opens an external link in a new tab, Skywards Exclusives Opens an external link in a new tab, COVID-19 information and disrupted travel, the Emirates Group's Environmental Policy. Were part of a global industry thats committed to reducing aviations carbon footprint. Its success can be attributed to its intelligent management, a geographically convenient location, and support from both local and international governments. Highly priced tickets compared to competitors 2. On opening, Emirates One & Only Wolgan Valley was the first carboNZero certified hotel in the world, and the first carbon neutral resort to be certified through an internationally accredited greenhouse gas programme. The operation of flex tracks, orflexible routings- where the airline partners with air navigation service providers to create the most efficient flight plan for each flight, taking advantage of natural tailwinds, while avoiding headwinds and weather systems. It also prioritizes suppliers that can demonstrate ethical and sustainable practices while delivering good value and quality. The Emirates Flight Catering solar rooftop power plant has 8,112 individual solar panels and is expected to generate 4,195 megawatt-hours of electricity annually, allowing the company to reduce traditional energy consumption by 15 per cent across its laundry, food manufacturing and staff accommodation facilities. Following the success of Al Maha and the DDCR, in 2009 Emirates opened the Emirates One & Only Wolgan Valley, a conservation-based resort which occupies one per cent of a 2,800 hectare nature reserve in the Greater Blue Mountains World Heritage Area. The aptitude and skills inspire as well as influence the subordinates to achieve a common goal. Media Centre Opens an external link in a new tab, For details on how we use your information, please see our, Modern Slavery Act transparency statement. For details on how we use your information, please see our privacy policy. Qatar, being one of the major oil sources in the gulf has allowed Qatar airways to enjoy similar facilities as its competitors. The major contribution on each of the below mentioned fields has taken the airline and the aviation industry, far from where it started. . A total of 269 aircraft will be operated by Emirates, making the company the worlds second largest operator after er, is the worlds largest operator of the Airbus A380 and Boeing 777 family of aircraft. Sustainability in operations Please click here for more information. Air Traffic: Dubais relative distance from congested European airspace meant that aviation traffic was minimal and that flights could connect at almost any time of the day, allowing for twenty-four-hour operations. Sustainability and eco-efficiency are the cornerstones of all Emirates Group operations both in the air, and on the ground. Designed with green buildings principles, the resort was built to minimise energy and water consumption, with features such as heat pumps, solar panels and passive ventilation systems. In addition to using more ecofriendly materials for the aircraft itself (such as carbon fibre seats), you can also use them to make magazines lighter, replace beverage carts (making them lighter), and remove in-flight telephone booths. By using newer air traffic control techniques, we are reducing emissions while keeping the fleet lighter and more efficient. The location of Emirates primary hub does not allow it to take any advantage of people traveling from Europe to Americas. See a whole year of Reward Seat Availability on one page at SeatSpy.com, Smart Traveller: donating hotel points to charity, Diamond Crown Hai Phong (Vietnam) - a new architectural masterpiece of Asia. The Flight Training Facilities department sources a range of items from Emirates Engineering when aircraft interiors are being upgraded. All Rights Reserved. In the upcoming future Emirates airlines will face strong challenges with global aviation. Emirate Airlines is an international airline company that is spreading to various countries; currently, it has over 100 destinations. Carbon fibre seats are just one example of eco-friendly materials you can use to improve your aircraft. Emirates Engineering has installed these lights in engineering hangars, as well as stores warehouses where they are activated by motion sensors. By continuing, you agree to our Terms and Conditions. To determine the sustainability of Emirates' strategy, one must analyze the competitive forces: the threat of new entrants, rivalry among competing firms, bargaining power of suppliers, bargaining power of buyers, and the threat of substitute products. Emirates has a modern and fuel-efficient fleet with an average age of 6.5 years. Using these blankets both prevents the plastic bottles ending up in landfill, and saves energy and emissions in the manufacturing process compared with using new plastic materials. Woman single-handedly takes on BA and wins, EasyJet pilot does 360-degree turn so passengers can see the Northern Lights, Expo 2020 Dubai and Emirates Flight Catering tie-up to create eco-friendly F&B, Emirates announces initiatives to reduce single-use plastics inflight, Air France-KLM carries out its first long-haul flight powered by Sustainable Aviation Fuel (SAF), Frequent fliers cause half of aviations passenger emissions: report, To see our latest subscription offers for Business Traveller editions worldwide, click on the Subscribe & Save link below. Explain. Even retired aircraft fittings can be reused. Aviation is one of the most important contributors to global economic and social development particularly in the developing world. Emirates is supportive of efforts around the world to improve the efficiency of air traffic management and to provide more flexibility on flight routes. To install StudyMoose App tap Get your custom essay on, Get to Know The Price Estimate For Your Paper, "You must agree to out terms of services and privacy policy". All Rights Reserved. Aircraft. Our vehicle fleet managers are focused on minimising the environmental footprint of our road operations. We look forward to the development of biofuels that are technically safe, cost competitive, and truly sustainable, with a viable supply chain in place from feedstock to the aircraft. The airline operates across more than 140 destinations in six continents, with over 3600 flights every week. In addition, the Middle airline sector plays a smart role in developing a world-class airline services, such as Emirates Group, with above average profitability4 & Qatar Airways, which has a five-star Skytrax ranking14. Consequently, EKFCs carbon dioxide emission will decrease by three million kilogram annually the equivalent of the annual electricity use of 518 family homes. The airline has also had economy class blankets made from recycled plastic bottles since 2017. In its first years, 70 Arabian Oryx were re-introduced and 6,000 indigenous trees and shrubs planted. Emirates introduces eco-friendly blankets made from recycled plastic bottles. This base was then used to determine whether to add capacity to existing routes or launch a new route. Well-maintained aircraft contribute to efficient flight operations too. Emirates is promoting its sustainable operations, and highlighting its three core environmental initiatives. It is the major airline in the Middle East, and the national airline for Dubai unites Arabs emirates; it is a sub-subsidiary of Dubai Investment Company, through The Emirates Group. Give us your email address and well send this sample there. The operation of flex tracks, orflexible routings- where the airline partners with air navigation service providers to create the most efficient flight plan for each flight, taking advantage of natural tailwinds, while avoiding headwinds and weather systems. For instance, reducing the number of flights placed into holding patterns, increasing the availability of Free Route Airspace, and developing more efficient routings. Small wings, Big dream Capitalization of the Initial Fund: In contrast to other major Airline operators such as Air France and British Airways, who have often received huge bailout packages or debt reliefs from the government; The Dubai government had given the airline a total of just $18 million, including the start-up money. Pacific Sector: Emirates has been very successful in connecting eastern and western worlds. Dont know where to start? Weather: Dubai benefited from relatively good weather; aside from occasional fog and the general heat, airport operations remained relatively free of the rain and snow storms that often caused delays in European and American airspaces. (2016, Sep 10). The UAE government supported Emirates entry into new markets by negotiating bilateral aviation agreements with foreign states whose markets Emirates wished to enter. Students looking for free, top-notch essay and term paper samples on various topics. Emirates has always been precise with its strategies, and has always enjoyed it benefits. Resources: UAE being the major exporter of oil in the world meant that the major resource for the Emirates the fuel was available at a very low price than many of its competitors. Once the planes were confirmed, the planning team examined the overall fleet, the available craft currently in use, and how many planes remained. The first flights connected to the neighbouring. Some of the programmes initiatives include: Emirates has also invested in solar power systems to generate clean electricity at two of the airlines major facilities in the UAE Emirates Engine Maintenance Centre and Emirates Flight Catering. Etihad has agreed to be in code-shares9 with some of the major players in the industry. The aviation industry supports nearly 63 million people worldwide and contributes USD 2.7 trillion per annum to world GDP. 3. Is Emirates strategy sustainable? some airlines are doing this through reducing weight on the aircraft. Where the existence in these regions is impossible for Emirates, the connecting flights from Dubai to Americas connecting via Europe causes a delay in the travel time and also prevents emirates in providing customer satisfaction. By clicking Check Writers Offers, you agree to our terms of service and privacy policy. The company has maintained a world class flight operation as well as introduced cheaper long haul flights that are highly profitable. What Do You Need To Know About The Law Regarding Wrongful Death In The State Of Texas? In the initial years of Emirates, many potential customers in target markets were still largely unfamiliar with Dubai, and few saw it as a principal tourist destination. In one project, they acquired a set of seats from a retiring Airbus A340-500 and modified them to fit two emergency evacuation cabin simulators and two cabin service training simulators. Additionally, we use a water*saving procedure by routinely washing our aircraft with a small amount of a cleaning agent applied by cloth. In 2010, the UAE Cabinet approved the Green Building and Sustainable Building standards to be applied across the country. Expert Answer Emirates airline is a relatively new airline with a flat organizational structure and maintains a lean workforcew which reduces the overhead costs considerably. Emirates uses an innovative foam wash technique for cleaning aircraft engines that helps us saves about 200 tonnes of carbon dioxide emissions per year across our fleet. Going off the original business model of Emirates, Etihad Airways has also been opportunistic and foresighted in having a greater airline in the world. CHCDIS010 Provide person-centred approaches to people with disability with complex needs Ver 000(1). Undertaken in a given period of time on the one hand by each component of the system and also on the other hand by each component. This solid growth and an impressive financial performance over the past years is the proof of an invincible business strategy adopted by the company. Our Economy Class blankets on long-haul flights are made from 100% recycled plastic bottles. Designed with green buildings principles, the resort was built to minimise energy and water consumption, with features such as heat pumps, solar panels and passive ventilation systems. The new Terminal had become a new face of the Emirates airlines and one more reason for the customer to fly Emirates. Tourism packages offered events such as desert safaris, and the airline structured its bookings to allow short stopovers for little or no cost. Our customers, staff and regulators are increasingly conscious about the environment and greenhouse gas emissions. Question: With reference to the HBS case study of Emirates Airline: Connecting the Unconnected. Getting more customers is the main goal. Dubai hub. Our business units are constantly on the lookout for opportunities to reduce resource consumption, repurpose items, and recycle materials when they reach the end of their life all essential aspects of a circular economy. Emirates has also invested in solar power systems to generate clean electricity at two of the airlines major facilities in the UAE Emirates Engine Maintenance Centre and Emirates Flight Catering. Dubais government had worked hard to build up the citys tourism base and establish it as a travel and logistics hub high-profile projects, along with close coordination with the hospitality industry. Is Emirates strategy sustainable? Emirates has committed to environmentally-responsible operations through the Emirates Groups Environmental Policy, which is communicated internally and externally to staff, customers and all stakeholders. Million kilogram annually the equivalent of the major oil sources in the developing world use of family... The past years is the proof of an invincible business strategy adopted by the company maintained! The aircraft allow it to take is emirates strategy sustainable why advantage of opportunities to save fuel and emissions where practicable and by. 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