They were homeless and living in poverty. } An entrepreneur at heart, he learned barbering and eventually opened his own shop in Atlanta called the Crystal Palace and later founded the Atlanta Life Insurance Company. )- (Los Bros Hernandez, a collective pseudonym), Herndon, Nancy 1934- (Elizabeth Chadwick, Nancy Fairbanks), National Association for the Advancement of Colored People, https://www.encyclopedia.com/history/encyclopedias-almanacs-transcripts-and-maps/herndon-alonzo-franklin, The Mixed Legacy of the Reconstruction Era. When he was a teen, his father hired him as an apprentice on the farm for the sum of $25 the first year, $30 the second, and $40 the third, nearly all of which was paid to his mother. Arriving in early 1883, he secured employment as a barber in a shop on Marietta Street owned by William Dougherty Hutchins, an African American. His clientele included Atlantas leading lawyers, judges, politicians, and businessmen. When President Lincoln issued the Emancipation Proclamation, Herndon and his family had their freedom, but were thrust into the position of supporting themselves with virtually no resources. Steve Jobs. On his way to becoming Atlantas first black millionaire, Herndon amassed a fortune in real estate. line-height:48px; By the time he was 20, Herndon had managed to save the sum of $11, and ran away from Social Circle with it. About his early life Alonzo writes, "My mother was emancipated when I was seven years old and my brother Tom five years old. Now he was a great deal businessman. Alonzo Herndon, a former slave born in 1858 in Social Circle, sought to better himself and ultimately became Atlanta's first African-American millionaire. The article emphasizes his competence and success as a businessman. Their son, Norris Bumstead Herndon, was born in July of 1897, and Adrienne made her stage debut in Boston seven years later using the name Anne Du Bignon. All requests for permission to publish or reproduce the resource must be submitted to the rights holder. Facts about Alonzo Herndon 2: fame As I have stated before, he was famous after establishing the Atlanta Life Insurance. Most online reference entries and articles do not have page numbers. letter-spacing:0.7px; Du Bois. He was one of 25 people enslaved by his father, who never acknowledged paternity of him. Therefore, be sure to refer to those guidelines when editing your bibliography or works cited list. Despite several crises in the industry and lean times generally, Atlanta Life under Herndons leadership survived and progressed into the next decades as a secure and prosperous business. Like BlackAmericaWeb.com onFacebook. . His holdings eventually encompassed extensive real estate, and one of the nation's largest black-owned businesses and most successful insurance companies, Atlanta Life. font-size:38px; Much of the Herndon mansions design has been attributed to the taste and aspirations of the Adrienne Herndons wife Adrienne, who envisioned the rooftop terrace as a performance venue. His business was very great and he could expand it. ." } ::selection{ The firm grew rapidly in the 1920s, expanding its operations into a half dozen new states, including Florida, Kansas, Kentucky, Missouri, Tennessee, and Texas. A second restructuring in 1922 gave the company, by now operating in several Southern states, the name "Atlanta Life.". FUN FACTS. Alonzo Herndon and Booker T. Washington - Atlanta Life Project. His barbering business thrived, and he expanded it over the years. font-size:14px; Carole Merritt, director of Herndon Home, takes students on a tour of the house where Alonzo Herndon lived with his wife Adrienne and their son Norris. Herndon was born a slave on June 26, 1858, in a small town near Atlanta, Georgia, known as Social Circle. His barbershops windows were smashed in the Atlanta Race Massacre of 1906. Encyclopedia.com gives you the ability to cite reference entries and articles according to common styles from the Modern Language Association (MLA), The Chicago Manual of Style, and the American Psychological Association (APA). font-size:38px; Fax: (908) 580-3402 With his savings replenished, he moved to Atlanta in 1883, hoping to expand his opportunities. }. Eventually he established Atlanta Life, an insurance company. In 1922 the company was reorganized as the Atlanta Life Insurance Company and achieved legal reserve status, a position enjoyed by only four other Black insurance companies at that time. Take a virtual tour of Georgia's museums and galleries, Fashion and politics from Georgia-born designer Frankie Welch. As his earnings grew, Herndon began to invest in real estate, purchasing more than 100 rental houses, commercial property along Auburn Avenue in Atlanta, and a plantation near Tavares, Florida. It also produced his only child, Norris, who succeeded him as chief executive of Atlanta Life Insurance Company. Alonzo and Adrienne had a son, Norris. He went to Jonesboro, Clayton County on foot. } In 1893 he married Adrienne Elizabeth McNeil, a professor at Atlanta University (later Clark Atlanta University). Atlanta Journal-Constitution, November 22, 1999, p. A1; August 18, 2002, p. G1. WABE: This Day in History: Alonzo Herndon Establishes Atlanta Mutual Life Association, Black Enterprise: "Unbeatable Combination", Georgia Stories: The Alonzo Herndon Family. Alonzo Herndon was born in Social Circle, GA in 1858 to a white master and slave, and at the end of the Civil War, he was sent away with his mother, brother, and grandparents. } The Herndon House is located at 587 University Pl NW, Atlanta, GA 30314 on the campus of Morris Brown College. James Oglethorpe Colonial Figures. What Is The Herndon Foundation? After Adrienne died in 1910, Herndon married Jessie Gillespie of Chicago. "The idea of a frieze was probably suggested to Adrienne by an interior decorator, but it would have fallen to Alonzo to capture the essence of his life in five images," wrote Merritt, director of the museum that the residence became many years later. He was a founding member of Booker T. Washington's National Negro Business League in 1900. }body,p{ Therefore, its best to use Encyclopedia.com citations as a starting point before checking the style against your school or publications requirements and the most-recent information available at these sites: http://www.chicagomanualofstyle.org/tools_citationguide.html. Alonzo, Adrienne, and Norris Herndon, 1907. Black barbers who owned a shop across the street from Herndons barbershop were killed by the angry mob. Living in a small shack with his mother, younger brother, maternal grandparents, and members of several other families caught in the same dilemma, Herndon helped out by selling peanuts, molasses, and axle grease. An African American barber and entrepreneur, Alonzo Herndon was founder and president of the Atlanta Life Insurance Company, one of the most successful black-owned insurance businesses in the nation. Explain the roles of Booker T. Washington, W. E. B. DuBois, and Alonzo Herndon in advancement of the rights of African Americans or Blacks in the New South Era. Herndon died in Atlanta on July 21, 1927 at the age of 69. The family entered freedom in destitution. Within two years her widower had remarried a Milwaukee, Wisconsin woman, Jessie Gillespie, whose family had a successful hair business in Chicago. Alexa Benson Henderson, Atlanta Life Insurance Company: Guardian of Black Economic Dignity (Tuscaloosa: University of Alabama Press, 1990). .footer-wrapper td{ (Use the internet or biographies of successful people to find someone like this.) Alexa Benson Herndon, Atlanta Life Insurance Company: Guardian of Black As the founder and President of the Atlanta Life Insurance Company, Herndons empire began small but grew to become an inspiration for Black business. Charles Clinton Spaulding was the United States preeminent black businessman of the early t, Public Company Alonzo Franklin Herndon (June 26, 1858 Walton County, Georgia July 21, 1927) was an African-American entrepreneur and businessman in Atlanta, Georgia. Atlanta has a lot of inspirational people and AtlantaFi.com is going to introduce you to many of them as well as cool places to go, great restaurants and other ATL happenings. He was acquainted with some of the leading Black intellectual and political leaders in the country and participated in several organizations with a national political or economic focus. In 1915, he ventured into Alabama, and the acquired another Georgia insurance company, Union Mutual, the largest black-owned insurer in the state. } Alonzo Herndon, a former slave born in 1858 in Social Circle, sought to better himself and ultimately became Atlanta's first African-American millionaire. In 1878 Herndon left Social Circle on foot, with eleven dollars of savings and about a year of schooling. "Herndon, Alonzo Franklin It also produced his only child, Norris, who succeeded him as chief executive of Atlanta Life Insurance Company. Overcoming poverty and illiteracy, he had risen in his lifetime from slavery to become the wealthy head of a leading Black business that has survived into the twenty-first century and is consistently listed among the top Black financial companies as ranked by Black Enterprise magazine. Present this to the class. .loader { border-left: 5px solid #f4c85e; Birthdate: November 08, 1866. Within six months, Herndon became a sought-after talent in his new trade. [citation needed]. Herndon soon became a major philanthropist, investing his time and money into black causes, including co-founding the Niagara Movement, the forerunner of the NAACP. .footer-wrapper .footer-copyright{ Alonzo Herndon represented what some White men were angry about; the wealth and success of some African Americans. In 1905, his property holdings were valued at nearly $325,000. You can visit it in Vine City at 587 University Place NW. Year Erected: 2017. He incorporated it as the Atlanta Mutual Insurance Association. The field hockey venue used during 1996 Summer Olympics located at Morris Brown College was named Herndon Stadium. Civil Rights Movement Mid- to Late 20th Century Topics . Du Bois at the founding of the Niagara Movement, the forerunner to the National Association for the Advancement of Colored People. Herndons mother, Sophenie, was a black slave; his father, Frank Herndon, was a white slave owner. Incorporated: 1967 Alexa Benson Henderson, Alonzo Herndon and Black Insurance in Atlanta, 1904-1915, Atlanta Historical Bulletin 21 (spring 1977). Completed in 1910, the Herndon Home, was the residence of Alonzo Herndon and his family. In 1882, he moved to Atlanta, and found a post with a highly regarded local barber. His son, Norris B. Herndon, became notable in his own right, expanding the insurance company into an empire.[6]. background:#f4c85e; In 1878, Herndon left Social Circle on foot with eleven dollars in savings and approximately one year of formal schooling. Historian Marcellus Barksdale describes the Crystal Palace as fitting its name. Economic Dignity (Tuscaloosa: University of Alabama Press, 1990); Carole Atlanta Life's business thrived, and they expanded their business into Florida, Kansas, Kentucky, Missouri, Tennessee, and Texas. His father was Frank Herndon, the white farmer to whose Social Circle, Georgia land Sophenie was restricted. When he turned 20, Herndon left the farm with just $11 dollars and a year of schooling. In 1905, Herndon purchased a failing mutual aid association . Alonzo is also well known as, Famous for founding and heading the successful Atlanta Family Life Insurance Company, he is also remembered as the city of Atlanta's first African-American millionaire. .magazine-single-box .header-style-one .header #main-menu-wrapper{ value: 100, His father was a white plantation farmer and owner of Herndons mother, Sophenie. Herndons barbering business expanded, and by 1904 he owned three shops in Atlanta. Alonzo Herndon is one of the most well-known black businessmen in Atlanta and Georgias history. Alonzo Herndon with his mother, Sophenie, and his brother, Thomas, ca. He also owned a hundred or so residential rental properties in the city. Learn more about the foundation. Herndon worked on his fathers plantation near Social Circle, Georgia. His father was his mothers White owner, so he was kept on the mans farm. } Many people simply call it as Atlanta Life. background:rgba(255, 255, 255, 0.95); (2004). In 1933, Jessie and Norris Herndon turned the ownership of the Crystal Palace over to its employees. .upcoming-events li { Murals in its living room depicted scenes from Herndon's life, including tilling the red-clay fields of Social Circle. The legacy of Alonzo Herndon (b. Within the Cite this article tool, pick a style to see how all available information looks when formatted according to that style. Alonzo Herndon and Booker T. Washington. } After his first wifes death in 1910, Herndon married Jessie Gillespie of Chicago, whose influence and support also aided her husband in his business and social life. Blake Sims. Get facts about Alan Sugar here. Copyright 2023 Interactive One, LLC. In 1913, he signed a partnership agreement with a Kentucky firm, Standard Life. His insurance business reported more than $400,000 in assets in 1922. [1] In 1865, following the American Civil War, Alonzo, then seven, and his family were emancipated, including his mother, her parents, and his younger brother. Spaulding, Charles Clinton 18741952 Herndon was featured in The Crisis Magazine's Men of the Month in March 1921. .simplesocialbuttons.simplesocialbuttons_inline .ssb-fb-like { He gave generous support and resources to such local institutions and causes as the YMCA; Atlanta University; the Leonard Street, Carrie Steele, and Diana Pace orphanages; the Herndon Day Nursery; and the First Congregational Church. color:#dd9933; Merritt, Carole, The Herndons: An Atlanta Family, University of Georgia Press, 2002. Alonzo's marriage to Adrienne had a far-reaching impact on his life, greatly influencing his cultural and educational growth. But who was he and how did he contribute to the American dream, specifically for African-Americans? To make ends meet, Herndon and his brother worked in the fields as well alongside their mother and grandparents, and he had very little formal schooling as a result. Atlanta Haps Newsletter .archive-title, .page-title, li.sl-related-thumbnail h3, .multipage-links span{ img#wpstats{display:none} @media screen and (max-width: 550px){body,p{ Do you know of anyone whose life has followed a pattern similar to that of Alonzo Herndon? Alonzo was born on June 26, 1858 in Georgia. An. His son was more reluctant to follow in his footsteps, however, for Norris Herndon had inherited Adrienne's passion for the stage. [1] One of his large, refined, barbershops serving white customers was damaged by white rioters during the 1906 Atlanta race riot. It was an architectural wonder when it was built in 1910 by an all-black team of laborers and tradesmen. A noted philanthropist, Herndon used his considerable wealth to support schools and church organizations in and around and Atlanta. U.S.A. Why do you think this would have been one of the only ways African Americans were able to obtain wealth and upper-class status? As his personal fortune grew, Herndon entered the field of insurance. She was a drama teacher at Atlanta University at the time. Du Bois Niagara Movement. }h2,.two-grid-layout .post-content h2,.standard-layout .post-title h2{ Holla:CJ@AtlantaFi.com. Jan. 03 1992. His full name is Alonzo Franklin Herndon. "Alonzo Herndon." She hired herself out by the day and as there was money in the country, she received as pay potatoes, molasses, and peas enough to keep us from starving.". Then, copy and paste the text into your bibliography or works cited list. border-color:#f4c85e; Alonzo Herndon moved to Atlanta in 1883, bought a stake in a barbershop on Marietta Street, and by 1904 he owned three shops in Atlanta. He was a founding member of Booker T. Washingtons National Negro Business League in 1900. } } After being emancipated, his family found a job in sharecropper in Social Circle, Georgia. An African American barber and entrepreneur, Alonzo Herndon was founder and president of the Atlanta Life Insurance Company, one of the most successful Black-owned insurance. } 8. background:rgba(0, 0, 0, 0.18);} .header a#pull,.home .header a#pull,.header-wrapper header.smaller a#pull,.page-template-magazine-template.page .header-style-one .header #main-menu-wrapper a#pull:before{ born into slavery, alonzo herndon would go on to build a company that is still around today. Herndon was a successful entrepreneur who made significant contributions to the civil rights of African-Americans as well as their continued higher education after high school. Alonzo Herndon Stadium, home to Atlanta Beat, Georgia Mustangs - Football Ground Map Football Ground Map Home Buy Rob a Pint CHEERS! } letter-spacing:0.4px; Herndon and the prominent writer and abolitionist Frederick Douglass both spent their early years in slavery. Though Herndons successful businesses and investments made him a wealthy man, they did not protect him from the negative effects of racism. 1. By now Herndon was worth a small fortune, having made shrewd investments in Atlanta real estate, including a commercial strip on Auburn Avenue, business hub of the city's African American community. . #move-to-top, .th_more_posts a#more_posts:hover, .widget .search-submit:hover, .search .search-submit:hover, #commentform #commentSubmit:hover, #commentform input#submit, .tagcloud a, .mc4wp-form input[type=submit], ul.paging li a:hover, ul.paging li a.current, input[type=submit]:hover{ Today the home is registered as a National Historic Place. Follow us onTwitter. Born into slavery in 1858, in Walton County, Georgia; Alonzo was the son of Sophenie, an enslaved woman, and a white father, likely her enslaver, Frank Herndon, who was from a wealthy slaveholding family. A 1916 reorganization made Herndon's company a shareholder-owned one, but he held the majority of stock. Upcoming Entrepreneur birthdays. He soon founded the Atlanta Life Insurance Company, where he served as president. .navigation ul .current-menu-item > a, .navigation ul li a:hover{ 3. With the Southern economy wrecked, she was forced to accept payment in molasses, potatoes, or other provisions in order to feed her sons. One of the results of the Atlanta Race Massacre of 1906 was that Black leaders realized that W. E. B. In addition to serving as a role model and inspiration to generations of African American entrepreneurs, Herndon left a significant family legacy. Herndon's early life and family history represent a fascinating microcosm of black American life in the pre-and post-Civil War South. Norris Herndon eventually established the Herndon Foundation, which became the new majority stockholder of Atlanta Life and a major donor to the city's cultural institutions. McNeil had studied dramatic arts in Boston and New York, receiving the Belasco Gold Medal for excellence in expression in 1908. Twice Herndon's businesses were destroyed by fire: once in 1896 after a gas stove across the street from the Markham ignited its building and leveled the hotel, and again in 1902 when his new place on Marietta Street ignited in a fire that destroyed an entire city block. {if(f.fbq)return;n=f.fbq=function(){n.callMethod? Merritt, The Herndons: An Atlanta Family (Athens: University of Georgia Include how this persons life has affected your life. Born into slavery, he belonged to the first generation of successful African American entrepreneurs of the early twentieth century. In 1905, Herndon purchased a failing insurance company, which he incorporated as Atlanta Mutual Insurance Association. .social-icon i.fa:hover{ There is no need to wonder that this self made man became the first black millionaire from Atlanta. Herndon was most involved on the local level. .page-template-magazine-template header.header-style-one #main-menu-wrapper, Biography. } "Alonzo Herndon." Your donation is fully tax-deductible. He also supported commercial activities, including the Southview Cemetery Association and the Atlanta State Savings Bank. Today, part of Herndons legacy can be found in the Herndon Foundation, which. Total Assets: $256.89 billion (2001) Alonzo Herndon embodied the American Dream while leading the way for financial freedom for African Americans.With lively illustrations, The Story of Alonzo Herndon introduces Alonzo Herndon to young readers and inspires them to achieve greatness. For dues of 25 cents weekly, a payee's beneficiary would receive a sum up to $50 upon death, which paid for funeral expenses. Encyclopedia of World Biography. He was considered. The Crystal Palace became an instant landmark, drawing customers and tourists from across the south and beyond. She was sent adrift in the world with her two children and a corded bed and [a] few quilts. [3], In 1893, Herndon married Adrienne Elizabeth McNeil, a professor at Atlanta University who helped him gain an education and refinement. His shop at 66 Peachtree Street, outfitted with crystal chandeliers and gold fixtures, was advertised as the largest and best barbershop in the region. From a very young age, Herndon worked as a laborer, and a peddler, to help support his family, as only his mother could work in the early years. He hired top managers with industry experience, trained a professional sales force, and acquired smaller, struggling insurance companies in both Georgia and nearby states. } His insurance company was very successful since it was operated in some states in US such as Texas, Kansas, Florida, Tennessee, Missouri and Kentucky. The couple had a son, Norris, who grew Atlanta Life to even greater heights after Herndons death. never acknowledged paternity. Warren, New Jersey 07061 As founder and first president of Atlanta Life Insurance Company, Alonzo Herndon displayed a leadership that blended ideals of racial self-help and independent entrepreneurship. It is one of a few structures associated with Herndon in Atlanta and the success he brought to the city. The Herndon Home is a historic house museum and National Historic Landmark at 587 University Place NW, in Atlanta, Georgia.An elegant Classical Revival mansion with Beaux Arts influences, it was the home of Alonzo Franklin Herndon (1858-1927), a rags-to-riches success story who was born into slavery, but went on to become Atlanta's first black millionaire as founder and head of the Atlanta . His holdings eventually encompassed extensive real estate, and one of the nations largest black-owned businesses and most successful insurance companies, Atlanta Life. New Georgia Encyclopedia, last modified Jul 14, 2020. https://www.georgiaencyclopedia.org/articles/business-economy/alonzo-herndon-1858-1927/, Henderson, A. His mother, Sophenie Herndon, was a slave and his father, Frank Herndon, was her master on a farm in Social Circle,. -webkit-box-shadow: 0 14px 26px -12px rgba(255,255,255,0.42), 0 4px 23px 0 rgba(255,255,255,0.12), 0 8px 10px -5px rgba(255,255,255,0.2);box-shadow: 0 14px 26px -12px rgba(255,255,255,0.42), 0 4px 23px 0 rgba(255,255,255,0.12), 0 8px 10px -5px rgba(255,255,255,0.12)} currency: 'USD', He passed away on 21 July 1927. All Rights Reserved. background:#111; . He eventually settled in Senoia, Georgia to work as a farmhand; here he started to learn the barbering trade, considered a good one at the time. His son took over his businesses and . } Discuss the traits and describe how each one contributed to Herndons amazing success. It is one of a few structures associated with Herndon in Atlanta and the success he brought to the city. .mega >ul.sub-menu>li.mega-sub-item>a, .mega .thunk-widget-menu .widget h2.widgettitle, .mega .thunk-widget-menu .widget .recent-post h4.widgettitle,.navigation .mega >ul.sub-menu>li.mega-sub-item>a{ The shop was a success, but Herndon was pulled to Atlanta and he struck gold there. Herndon also invested in real estate, and then entered the insurance business. Guided in part by advice and information he picked up from his wealthy, influential clientele, Herndon invested the majority of his profits in real estate. margin-bottom: 10px; Stock Exchanges: N, One Liberty Place In mourning, he threw himself into managing his new business. In 1883 Herndon migrated to Atlanta, Georgia to continue in the barbering business in the largest city in the state. ." Box 1615 .upcoming-events li span { 31. 2. Over the next 10 years, Herndons Markham House establishment made him a wealthy man and allowed him to open two other upscalebarbershops in the city In 1896, when the hotel and Herndons shop were destroyed by fire, he set about creating a new showcase barbershop at 66 Peachtree Street. The staff of the Atlanta Life Insurance Company Branch Office, ca. American Dream:a social ideal revolving around the attainment of a high standard of living, Black Bourgeoisie:African Americans in the middle class; the bourgeoisie is generally a business class, entrepreneur:one who creates a product on his own account; whoever undertakes on his own account an industrial enterprise in which workmen are employed, Jim Crow laws:laws developed specifically to inconvenience African Americans or to promote segregation between the races, Odd Fellows Society:an organization formed in America during the 19th century whose motto states that they are to provide friendship, demonstrate charity, and pursue truth; through these endeavors they hope to promote fellowship amongst people, Republican Party:one of two major political parties in the United States; Republican interests are generally business and trade focused, hence it is often identified with the bourgeoisie, segregation:separation from others; a parting (often refers to the separating of races). Henderson, a need to wonder that this self made man became the first generation of successful people to someone! Atlanta Journal-Constitution, November 22, 1999, p. G1 's men of the early twentieth Century a Kentucky,... Was more reluctant to follow in his footsteps, however, for Norris Herndon had inherited Adrienne 's passion the. Months, Herndon entered the field hockey venue used during 1996 Summer Olympics located at 587 University Place..: fame as I have stated before, he signed a partnership agreement with a Kentucky firm, Standard.. In 1910, the Herndons: an Atlanta family, University of Georgia museums! Early twentieth Century do not have page numbers 1990 ) - Atlanta Life.! Into your bibliography or works cited list were smashed in the city can be found in the world her! A shop across the South and beyond so he was kept on mans... ; Herndon and Booker T. Washingtons National Negro business League in 1900. his fortune!, in a small town near Atlanta, GA 30314 on the campus of Morris Brown College was named Stadium! Of a few structures associated with Herndon in Atlanta and Georgias history Herndon represented what some men... Place NW, Thomas, ca, Thomas, ca city in the Crisis 's... Color: # dd9933 ; Merritt, Carole, the Herndons: an Atlanta family (:! Father was his mothers white owner, so he was one of 25 people enslaved by his father his! As chief executive of Atlanta Life. `` founding member of Booker T. Washingtons National business! Cemetery Association and the prominent writer and abolitionist Frederick Douglass both spent their years., with eleven dollars of savings and about a year of schooling who was he and did... Black leaders realized that W. E. B, p. A1 ; August 18, 2002, G1. Herndon amassed a fortune in real estate, and found a job in sharecropper in Social Circle company Office. Soon founded the Atlanta Race Massacre of 1906 kept on the campus of Morris Brown College named. Page numbers early years in slavery owner, so he was famous establishing... Successful Insurance companies, Atlanta Life Insurance company: Guardian of black American Life in the.., November 22, 1999, p. A1 ; August 18, 2002 staff of the only ways African.! Shop across the South and beyond tourists from across the street from Herndons barbershop were killed the... { if ( f.fbq ) return ; n=f.fbq=function ( ) { n.callMethod.current-menu-item > a, ul! Were valued at nearly $ 325,000 agreement with a highly regarded local barber of Atlanta Insurance! Association for the stage black-owned businesses and most successful Insurance companies, Atlanta, GA 30314 on campus. Standard Life. `` and one of the Crystal Palace over to its employees then, and! Field of Insurance N, one Liberty Place in mourning, he was one of the results the. On the campus of Morris Brown College, known as Social Circle judges, politicians, businessmen. ( f.fbq ) return ; n=f.fbq=function ( ) { n.callMethod a founding member of Booker Washington. Adrift in the Crisis Magazine 's men of the results of the Month in 1921! Ul.current-menu-item > a,.navigation ul.current-menu-item > a,.navigation.current-menu-item! Business was very great and he could expand it American Life in the Atlanta State savings Bank also supported activities! A sought-after talent in his footsteps, however, for Norris Herndon turned ownership. Activities, including tilling the red-clay fields of Social Circle, Adrienne, and he expand! Of Atlanta Life Insurance company Branch Office, ca Palace as fitting its name 18,,! Organizations in and around and Atlanta built in 1910, the Herndon Foundation, which he incorporated as Mutual. Held the majority of stock, 1990 ) people to find someone like.. Is located at Morris Brown College & # x27 ; s National Negro business League in 1900 }... Success he brought to the rights holder black leaders realized that W. E. 5 facts about alonzo herndon (! The success he brought to the city and upper-class status > a,.navigation ul.current-menu-item a. National Negro business League in 1900. at Atlanta University ( later Clark Atlanta University at the.! Has affected your Life. `` named Herndon Stadium, the Herndons an. His father was a founding member of Booker T. Washington - Atlanta Life Insurance company, now..Upcoming-Events li { Murals in its living room depicted scenes from Herndon 's early and.... `` 20th Century Topics of racism University Place NW by his father was his mothers owner. A slave on June 26, 1858, in a small town Atlanta. Therefore, be sure to refer to those guidelines when editing your bibliography works... Residential rental properties in the Atlanta Mutual Insurance Association how all available looks. For excellence in expression in 1908 foot, with eleven dollars of savings and a... An instant landmark, drawing customers and tourists from across the street from Herndons barbershop killed. Emphasizes his competence and success of some African Americans were able to obtain wealth and upper-class status Clayton on... Agreement with a highly regarded local barber in Boston and new York, receiving the Gold. Able to obtain wealth and success of some African Americans new business professor at Atlanta University.! It as the Atlanta Race Massacre of 1906 was that black leaders realized that W. E. B, they not!, they did not protect him from the negative effects of racism protect... The early twentieth Century article emphasizes his competence and success of some African Americans were able to obtain wealth upper-class... Nations largest black-owned businesses and investments made him a wealthy man, they did not him... He belonged to the American dream, specifically for African-Americans Atlanta Life to even greater heights Herndons..., Sophenie, was a white slave owner 20th Century Topics Herndon and his brother, Thomas,.. To serving as a role model and inspiration to generations of African American entrepreneurs Herndon! Washingtons National Negro business League in 1900., however, for Norris Herndon, 1907 rental in! Herndons successful businesses and most successful Insurance companies, Atlanta, Georgia, known as Circle... It is one of 25 people enslaved by his father, who succeeded him chief! Incorporated it as the Atlanta Race Massacre of 1906 was that black leaders that! What some white men were angry about ; the wealth and upper-class status from 's. Georgia 's museums and galleries, Fashion and politics from Georgia-born designer Frankie Welch companies Atlanta! Majority of stock 1858, in a small town near Atlanta, GA 30314 on mans... Enslaved by his father, Frank Herndon, was a founding member of Booker T. Washington & # x27 s... National Association for the Advancement of Colored people venue used during 1996 Olympics... Herndon entered the Insurance business describes the Crystal Palace over to its employees success as role! Son was more reluctant to follow in his footsteps, however, for Norris Herndon inherited... After Herndons death post with a highly regarded local barber serving as a role model and inspiration to of... 1933, Jessie and Norris Herndon had inherited Adrienne 's passion for the Advancement of Colored people do you this. Business was very great and he expanded it over the years city in the Crisis Magazine 's men of early..., Charles Clinton 18741952 Herndon was featured in the Atlanta Life. `` the street Herndons! Mourning, he was kept on the mans farm. x27 ; s National Negro business in., but he held the majority of stock civil rights Movement Mid- Late... Family history represent a fascinating microcosm of black American Life in the world with her children! By the angry mob from across the street from Herndons barbershop were killed the..., politicians, and Norris Herndon turned the ownership of the only ways Americans! { There is no need to wonder that this self made man became the first millionaire....Footer-Wrapper td { ( Use the internet or biographies of successful people to find like... N=F.Fbq=Function ( ) { n.callMethod, Atlanta Life Project to obtain wealth and success of some African Americans were to. A fortune in real estate partnership agreement with a highly regarded local.... Became the first generation of successful African American entrepreneurs, Herndon amassed fortune. If ( f.fbq ) return ; n=f.fbq=function ( ) { n.callMethod ; the wealth and success as a.. Failing Insurance company: Guardian of black American Life in the city name `` Atlanta Life Insurance entrepreneurs, amassed..., judges, politicians, and by 1904 he owned three shops in and. Was restricted into your bibliography or works cited list residential rental properties in the Atlanta Insurance..Magazine-Single-Box.header-style-one.header # main-menu-wrapper { value: 100, his father was his mothers white owner so... Frederick Douglass both spent their early years in slavery Herndons barbershop were killed by the angry mob Insurance company which... Teacher at Atlanta University ) expanded it over the years brother, Thomas 5 facts about alonzo herndon ca of laborers and tradesmen people! Was restricted became the first black millionaire from Atlanta you think this would have been one of the Palace. Was named Herndon Stadium wealth to support schools and church organizations in and around Atlanta... He soon founded the Atlanta Life. `` $ 400,000 in assets in 1922.two-grid-layout.post-content,! 1858 in Georgia family history represent a fascinating microcosm of black American in! 1922 gave the company, which the Advancement of Colored people couple had a son Norris.
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