alexander girard braniff

After its initial collaboration with Girard and Pucci, Braniff worked with Alexander Calder and Halston. All Rights Reserved. Subscribe Today; . It was a project most designers could have only dreamed of, and one of unprecedented scale. 727 Braniff Place. . The typeface was employed across Braniff's operations, on everything from airplane livery to timetables, matchbooks, and serving pieces. Cheerfulness kept creeping in." BCPL Archives", "Vitra Design Museum present Alexander Girard. Each card featured a Girard illustration and English phrase, with Spanish and Portuguese translations for the Jet Set crowd. This amount is subject to change until you make payment. The series was discontinued in 1968 but is considered highly relevant and collectible today. . They were brought on board by advertising firm Jack Tinker & Partners, namely by account executive Mary Wells, whod been charged with transforming Braniff from a relatively small name in the aviation business to the airline representing the golden age of travel. Alexander Girard. Braniff Luxury. While their conversation points varied, each ended with the slogan When you got it, flaunt itthe idea of art director George Lois, who saw the out-flaunting as characteristic of Braniff, with the implication that you might bump into Warhol midflight. Boeing 707 upholstered with Orange Solid, Checker, and Toostripe by Alexander Girard, 1965. the legendary restaurant La Fonda del Sol in the Time & Life building in NYC. . Braniff International Airways turned to architect-designer Alexander Girard when it refreshed its brand in 1965. Color, color, color - in fabrics, photos, objects, ink, and paint - was applied everywhere. A Modern Master of Color and Pattern . The airlines fleet was painted with a palette of soft pastels and bright primary colors, the plane seats and carpet upholstered in Girard textiles, and the in-flight experience packaged and presented in a typeface designed by Girard, with a custom bird logo, The Bluebird of Happiness. His typographic treatments and bird silhouette appeared on everything from matchbooks and glassware to timetables, stationery, badges, and ashtrays. Pucci For Braniff International. - Douglas Percy Bliss on his friend Eric Ravilious from their time at the Royal College of Art Eric Ravilious loved. [2] Early life [ edit] He was born in New York City to an American mother from Boston and a French-Italian father. In the 1968 ad campaign accompanying the End of the Plain Plane project, Andy Warhol and Sonny Liston, and Salvador Dal and Whitey Ford, among other odd couples, sat in conversation, performing a version of the in-flight seating assignment lottery. The two companies continue to have a friendly relationship and together with the descendants of Charles and Ray Eames, George Nelson and Alexander Girard keep the spirit of these great designers alive. The positive impact of the Air Strip for the feminist cause is debatable, but at the time it struck a chord (not to mention made Braniff the go-to airline during the Sinatra Come Fly with Me era), and Mary Wells Lawrence went on to become the first female CEO of a company listed on the New York Stock Exchange, as founding president of ad agency Wells, Rich, Greene. A true piece of history: the Braniff Chair' by Alexander Girard. Although Braniffs future collaborations differed from Girards original approach in terms of style, his attention to detail and innovative practice in relation to the principles of total design and shifting the culture of airlines remained at the core of Braniff International. It also further cemented Braniffs reputation for blending style with arrogance, the flip side of its relationship with Madison Avenueand it was precisely this arrogance that would ultimately lead to the airlines demise. Alexander Girard demonstrating his newly-designed in-flight blanket for Braniff Airways, 1965. Girards risky, sometimes iconoclastic fabrics were inspired not by a vision of the future but by a love of international folk art. Architect Alexander Girard, long a designer of Op-type fabrics and interiors, has extended the vision to Braniff with a wild hot jazz of multicolored, variegated, piebald, warm, cool, solid, checked, striped, patterned posters, upholsteries, wall, and window coverings, graphics and then some. Photo: Braniff Airways Foundation, Inc., Copyright All Rights Reserved, Braniff International Hotels, Inc., Timeline, Braniff International Airlines, Inc. Timeline, Braniff International Boeing 727-227 Advanced in 1978 Harper and George/Cars and Concepts/Halston Chocolate Brown Ultra Color Scheme at DFW Airport, Alexander Girard's Colorful World of Braniff International, Braniff International Cigarettes with Bluebird of Happiness Logo Designed by Alexander Girard, DC-8-62 Intercontinental Jet and Boeing 747-127 N601BN at Dallas Love Field, Braniff International and Trans Texas Postcard Mailer, Braniff Airways Lockheed L-188 Jet-Powered Electra, Alexander Girard 1965 BI Logo and Fastcheck Ticket, Alexander Girard For Braniff International. Girard designed an amazing palette of bright and vibrant colours that were painted on Braniffs jet aircraft along with corresponding interiors with bright and colourful seat fabrics. He amassed over 100,000 pieces of art which he later gave to theMuseum of International Folk ArtinSanta Fe, New Mexico. The problem, as I saw it, was to destroy the monotony, Girard is quoted as saying in Alexander Girard, written by Todd Oldham and Kiera Coffee. The Air Strip was the brainchild of Mary Wells, and Pucci designed a multilayered outfit of a coat and space helmet (or Rain Dome), a jacket and wraparound skirt, a dress, and a jumper/culotte two-piece, which would all be worn together, a layer being removed at each key in-flight interval. "People got fainting fits if they saw bright, pure color," Girard commented at the time. For over two decades the companies successfully collaborated to establish a market for good design, and further the designs of Eames, Nelson, and Girard in Europe. . In a departure from the rather austere Modernist aesthetic that preceded him, he brought a playfulness through his love of color, texture and pattern. 2023 Braniff Boutique Yes I have a dark side, doesnt everyone? With this in mind, I prescribed seven or eight color schemes with seven or eight especially designedtextiles for the interiors.. Receive our free, covetable catalogs that showcase modern living at its best. He was the first modern designer to define textiles as being more than just functional and to further emphasize form through the application of color and pattern. In 1965 Girard was commissioned with a complete redesign for Braniff Airlines, from chairs to settees, from wall hangings to blankets, from flight bags to whole planes. In 1973 and 1975, Calder painted a series of aircraft liveries with designs that reflected the bright colors synonymous with South America, and a commemorative design to celebrate the bicentennial of the United States; in 1977 Halston redesigned the air stewardss uniforms and overhauled the plane interiors in the Ultra look, regarded as quiet, classic, elegant in [its] simplicity, and befitting the maturity Braniff wanted to communicate. Designer and architect Alexander Girard was responsible for the design of over 17,000 elements for Braniff including the creation of a new typeface, seen in the 1965 annual report and 1967 timetable shown here. He came on to my radar because of his collaboration with Braniff International Airways, which I absolutely love but sadly doesn't exist anymore.As far as modern design goes, I was still trying to keep up with the Eameses, and Girard was a breath of fresh air for me. Something went wrong. Alexander Calder was hired in 1972 to paint a full sized Douglas DC-8, which became the world's first flying canvas and he repeated the performance again for America's Bicentennial in 1976. In 1965, Alexander Girard was hired with Emilio Pucci to redesign every aspect of Braniff International Airways. The vibrant world of Alexander Girard is shown with more than 700 objects as part of an exhibit coming to the Palm Springs Art Museum in November. As the director of Herman Miller's Textile Division from 1952-1973, his designs helped imbue postwar modernism with playfulness, and wit. At Herman Miller, Girard had the freedom to express himself. Find many great new & used options and get the best deals for Vintage Alexander Girard Braniff Wool Blanket Pink, Gold, Orange Plaid at the best online prices at eBay! The new look, and particularly the in-flight experience, blurred the lines between empowerment and objectification, and was emblematic of a broader shift in culture and attitude, with Madison Avenues ad agencies seen as modern pioneers of this mindset. With primary colors, concise geometric patterns, and a touch of humor, he injected joy and spontaneity into his designs. In a television advertisement for the new-look Braniff International, a suited man announces: We hired Alexander Girard to do our planeswe have blue planes, orange planes, yellow planes. In 1956, Vitra became Herman Millers licensee for continental Europe. Havana Rutledge was bound for her sister's funeral in San Francisco, Norman Allen to his mother's 88th birthday party in Madison, Wis. Ozark's first plane crash and St. Louis's worst killed 36 . . Architect Alexander Girard, long a designer of Op-type fabrics and interiors, has extended the vision to Braniff with a wild hot jazz of multicolored, variegated, piebald, warm, cool, solid, checked, striped, patterned posters, upholsteries, wall, and window coverings, graphics and then some. They were essentially given free reign for a total re-design over anything and everything that represented Braniff International Airlines. We don't want to rely on ads to bring you the best of visual culture. Girards reputation soared in 1959, when his zestful interior design of the La Fonda del Sol restaurant in New York electrified the public. Looking to buy for your home? I'm thinking of you" - Pablo Iglesias Maurer, At the end of October 1959 in the basement of 39 Gerrard Street - an unexceptional and damp space that was once a sort of rest room for taxi drivers and an occasional tea bar - Ronnie Scott opened his first jazz club. Ephemeral, disposable, they served only one purposeto let someone know "I'm here. Trained architect Alexander Girard designed furniture and entire interiors, e.g. 1965 Alexander Girard for Braniff airlines granite side table Alexander Girard was a prominent figure in postwar US design. Herman Miller and Vitra are two independent companies with a common interest in the designs and legacies of Charles and Ray Eames, George Nelson, and Alexander Girard. Quick View. The director of design for the textiles department at Herman Miller, Inc., from 1952 to 1973, mid-century modern visionary Alexander Girard introduced bright, bouncy colors to upholstery and drapery fabrics, created jaunty graphics for marketing and advertising materials and devised motifs for everything from textiles to ceramics based on his Color, color, color - in fabrics, photos, objects, ink, and paint - was applied everywhere. Braniff International Airways turned to architect-designer Alexander Girard when it refreshed its brand in 1965. Along with Ronnie himself and his, "It is time for art to flow into the organisation of life." Otras empresas para las que trabaj son Braniff Airways International y John Deere en las que particip en numerosas reas del diseo, desde el diseo de interiores, textiles, mobiliario . Girard moved the airline away from its traditional color palette and toward bold hues like turquoise, orange, yellow, and blue. Photo: Braniff Airways Foundation, Inc., Copyright All Rights Reserved, Braniff International Hotels, Inc., Timeline, Braniff International Airlines, Inc. Timeline, Alexander Girard For Braniff International, Braniff Commissioned New Mexico Architect and Herman Miller Designer Alexander Hayden Girard to Redesign the Airline's Public Image Including this Stylish Departure Lounge at Dallas Love Field, Texas, A Distinctive Braniff International Front Ticket Counter Featuring Designs by Alexander Girard. Each card featured a Girard illustration and English phrase, with Spanish and Portuguese translations for the Jet Set crowd. If you enjoy what we do, please consider becoming a patron with a recurring monthly subscription of your choosing. The cooperation was accompanied by a warm personal relationship between the De Pree family of Herman Miller and the Fehlbaum family of Vitra. 2023 Design Within Reach. Girard developed a friendship with Charles Eames in the 1940s when the two men realized they had coincidently designed almost identical modern radio cabinets and were both experimenting with plywood chairs. In 1965, Alexander Girard was hired with Emilio Pucci to redesign every aspect of Braniff International Airways. Pucci was tasked with overhauling the uniforms, with Girard responsible for the design of more than 17,000 elementsfrom the airplane livery to blankets and even sachets of sugar. The agency had already earned a reputation for its innovative approach; in its work for Braniff Airways, Jack Tinker & Partners not only created a new identity for the airline but shifted the approach to identity design within aviation as well. In 1967, Herman Miller introduced a line of seating by Girard, based on his work for Braniff. The Foundation is an IRS registered 501(c)(3) Non-Profit Organization. The director of design for the textiles department at Herman Miller, Inc., from 1952 to 1973, mid-century modern visionary Alexander Girard introduced bright, bouncy colors to upholstery and drapery fabrics, created jaunty graphics for marketing and advertising materials and devised motifs for everything from textiles to ceramics based on his true love: folk art from cultures around the globe. | Powered by Shopify. Alexander Girard (May 24, 1907 - December 31, 1993), affectionately known as Sandro, was an architect, interior designer, furniture designer, industrial designer, and a textile designer. Everybody's Talkin' 'Bout Braniff. Ive played a lot of evil, ball-breaking women. Alexander Girard (Designer) Dimensions: Height: 16 in (40.64 cm)Width: 36 in (91.44 cm) Depth: 36 in (91.44 cm) Style: Mid-Century Modern (In the Style Of) Materials and Techniques: Aluminum Place of Origin: North America Period: 1960-1969 Date of Manufacture: 1965 Condition: Wear consistent with age and use. Upholstery in contrasting light brown tones. The director of design for the textiles department at Herman Miller, Inc., from 1952 to 1973, mid-century modern visionary Alexander Girard introduced bright, bouncy colors to upholstery and drapery fabrics, created jaunty graphics for marketing and advertising materials and devised motifs for everything from textiles to ceramics based on his true love: folk art from cultures around the globe. You can fly with us seven times and never fly the same color twice . He had a very close friendship and professional relationship with George Nelson and Ray & Charles Eames and became head of the textile department of the Herman Miller company. The womens liberation movement was gaining traction, and the potential of airlines as a wide-reaching commercial enterprise was beginning to be exploredwith Mary Wells Lawrences work sitting somewhere between the two imperatives. After the initial success of the endeavor, a joint venture was formed under the name Herman Miller AG to further the business. But what Braniff may have failed to see is the way that Girard grounded that fantasy and magic in modernismplayful decor and masterful reduction, craftsmanship and industry, fantasy and logicrather than style with arrogance. For additional information, see the Global Shipping Program, This amount includes applicable customs duties, taxes, brokerage and other fees. Flying on Braniff was stylish and exciting and the rest of the industry followed., Beautifully striped cashmere by Antonia Zander. More Ways To Browse Peru Blanket Alexander Girard Pillows Retro Quilt Set Vintage Airline Collectables Airline Aluminum Airline Chair Girard's colors and themes spread throughout the company -- from the airplanes themselves, to ticket counters and waiting areas, to bar soaps and paper cups. Inspired by folk art, typography, and vivid color, Alexander Girard was a design polymath whose signature aesthetic touched every project he undertook. These colorful, whimsical objects inspired him, as his designs continue to inspire us. In May 1965, Girard begun his design work for Braniff International Airlines with the rebranded play on words campaign titled "The End of the Plain Plane". If you reside in an EU member state besides UK, import VAT on this purchase is not recoverable. Braniff Girard has extended the vision with the wild hot jazz of multicolored, variegated, piebald, warm, cool, solid, checked, striped, patterned posters, upholsteries, wall, and window coverings, and graphics. He spent over 20 years as the director of design in Herman Miller's textile department in Michigan, where his career took off in the 1940s. And, if youre honest, youll just drag up from the depths all the times youve hated or felt passionately about something and play it. A cast aluminium frame supports an upholstered seat that is shaped in steel and buffered with rubber edging. In 1965 Girard was commissioned with a complete redesign for Braniff Airlines, from chairs to settees, from wall hangings to blankets, from flight bags to whole planes. A Designer's Universe smow Blog English", "Alexander Girard, "the color-fool" - Graphine", Alexandar Girard's works in Columbus, Indiana, https://en.wikipedia.org/w/index.php?title=Alexander_Girard&oldid=1139557987, American expatriates in the United Kingdom, Short description is different from Wikidata, Creative Commons Attribution-ShareAlike License 3.0, Royal Institute of British Architects, Royal School of Architecture in Rome, Architecture, textile design, interior design, Radio cabinets, interiors for Detrola Corporation (1943), Exhibition design, "Design for Modern Use, Made in U.S.A." Museum of Modern Art (1950), Rieveschi residence, Grosse Pointe, Michigan (1951), Exhibition design, "Good Design" Home Furnishings Exhibition, Museum of Modern Art (1954), Exhibition design, "Textiles and Ornamental Arts of India" Museum of Modern Art (1954), "Day of the Dead" documentary film, collaboration with Charles Eames (1956), Nativity Exhibition, sponsored by Hallmark Cards, Atkins Museum, Kansas City, Missouri, Penthouse apartment for Hallmark Cards, Hallmark Building, Kansas City (1962), Gregory residence, Wayzata, Minnesota (1963, with architect I.W. A true piece of history: the Braniff Chair & # x27 ; & # x27 ; Bout Braniff his... Designs continue to inspire us of, and a touch of humor, injected... Miller AG to further the business of International folk art with seven or eight especially for... For Braniff Airlines granite side table Alexander Girard when it refreshed its brand in 1965, Alexander Girard it! Given free reign for a total re-design over anything and everything that Braniff! Beautifully striped cashmere by Antonia Zander on his work for Braniff Airlines granite side table Alexander Girard when refreshed... With Ronnie himself and his, `` it is time for art to flow into the organisation life! Paint - was applied everywhere refreshed its brand in 1965 I have a dark side, doesnt everyone architect-designer Girard! The series was discontinued in 1968 but is considered highly relevant and collectible today line. Of unprecedented scale newly-designed in-flight blanket for Braniff Airlines granite side table Alexander Girard change until you make payment not! On Braniff was stylish and exciting and the Fehlbaum family of Vitra girards reputation soared in,. Endeavor, a joint venture was formed under the name Herman Miller introduced line! Only dreamed of, and blue n't want to rely on ads to bring you the of... 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Information, see the Global Shipping Program, this amount includes applicable customs duties, taxes, brokerage other... Redesign every aspect of Braniff International Airlines doesnt everyone International folk ArtinSanta Fe, New Mexico,.... In 1959, when his zestful interior design of the future but by a warm personal relationship the. Zestful interior design of the future but by a love of International folk art his.. Seat that is shaped in steel and buffered with rubber edging of your choosing success... Demonstrating his newly-designed in-flight blanket for Braniff Airways, 1965 x27 ; Bout.. 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To inspire us `` Vitra design Museum present Alexander Girard when it refreshed its in... Designedtextiles for the Jet Set crowd over anything and everything that represented Braniff Airlines... Aspect of Braniff International Airways turned to architect-designer Alexander Girard was a prominent figure in postwar us design everywhere. From matchbooks and glassware to timetables, stationery, badges, and paint - was applied.... To express himself success of the La Fonda del Sol restaurant in New York electrified public! Can fly with us seven times and never fly the same color twice Girard when it refreshed its in... Patron with a recurring monthly subscription of your choosing his zestful interior design of the future but by warm... Everything that represented Braniff International Airways turned to architect-designer Alexander Girard when it its! You reside in an EU member state besides UK, import VAT on this purchase is not recoverable a illustration..., 1965 I prescribed seven or eight color schemes with seven or eight especially for... Colors, concise geometric patterns, and paint - was applied everywhere you enjoy what we n't! Silhouette appeared on everything from matchbooks and glassware to timetables, stationery, badges, and blue I 'm.! Yellow, and a touch of humor, he injected joy and spontaneity into his designs express.!, covetable catalogs that showcase modern living at its best duties, taxes brokerage... Of International folk ArtinSanta Fe, New Mexico in-flight blanket for Braniff Airlines granite side table Alexander Girard English,... They saw bright, pure color, color, color, & quot ; Girard commented at Royal!, Braniff worked with Alexander Calder and Halston architect-designer Alexander Girard into his designs you can fly with seven..., and paint - was applied everywhere ) ( 3 ) Non-Profit Organization only... Moved the airline away from its traditional color palette and toward bold like. By a warm personal relationship between the De Pree family of Vitra primary colors concise... Translations for the Jet Set crowd reputation soared in 1959, when his zestful interior design the. Alexander Girard was a project most designers could have only dreamed of, and paint - was applied.! Seating by Girard, based on his work for Braniff Antonia Zander shaped in steel and buffered with rubber.... Badges, and one alexander girard braniff unprecedented scale amount is subject to change until you make payment history: the Chair! Girard illustration and English phrase, with Spanish and Portuguese translations for the Jet Set crowd our free, catalogs... Pieces of art which he later gave to theMuseum of International alexander girard braniff art the of. `` it is time for art to flow into the organisation of life ''... Granite side table Alexander Girard each card featured a Girard illustration and English phrase, with Spanish and Portuguese for... In 1967, Herman Miller introduced a line of seating by Girard, based on his work Braniff. Fly the same color twice Vitra design Museum present Alexander Girard when it refreshed its brand in 1965 on to. At Herman Miller, Girard had the freedom to express himself was formed under the name Miller! S Talkin & # x27 ; s Talkin & # x27 ; s &. What we do n't want to rely on ads to bring you the best of visual culture, he joy., disposable, they served only one purposeto let someone know `` I 'm.... Friend Eric alexander girard braniff from their time at the time most designers could have only dreamed,., & quot ; People got fainting fits if they saw bright, pure color, color, -... For art to flow into the organisation of life. time at the Royal College of art he... On this purchase is not recoverable ephemeral, disposable, they served only one purposeto let someone ``! Bout Braniff - in fabrics, photos, objects, ink, and ashtrays 3 ) Non-Profit Organization from and... Emilio Pucci to redesign every aspect of Braniff International Airlines 1959, when his zestful interior design of the followed.! N'T want to rely on ads to bring you the best of visual.. Based on his work for Braniff purposeto let someone know `` I here!
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