He holds a bachelors degree in mechanical engineering from the United States Military Academy at West Point, is a graduate of the FBIs Domestic Security Executive Academy and holds a graduate certification in Information Assurance from George Washington University. In 2015, Michael was named Executive Vice President, Global Prepaid and New Consumers. Prior, Michael was Senior Vice President of Personal Payments, where he created Mastercard Send and HomeSend platforms. In addition to its consistent focus on creativity, Adobes marketing organization pioneered the companys shift to digital deploying advanced digital marketing technology, establishing an insight-driven culture, and setting a template for marketings impact on business. Rich is a Senior Fellow at Harvard Universitys Belfer Center for Science and International Affairs and a trustee of Lehigh University. Twitter; Raja Rajamannar Net Worth Mr. Raja Rajamannar biography. In 2014, when Rajamannar began suggesting that marketing was experiencing an existential crisis, he was often considered ahead of the times but today it is widely accepted that the function is at a critical juncture. Mark also co-founded BCGs first at-scale Digital Venture, a Personalization Engine SaaS company called Formation that has been recognized by Forrester as a leading personalization engine solution, leveraged by companies such as Starbucks as well as grocery chains, big box retailers, airlines and other brands. As the Chief Financial Officer of Mastercard since April 2019, Sachin is responsible for all corporate finance functions, including corporate controller, tax, internal audit, investor relations, strategy, mergers and acquisitions, financial planning and analysis, treasury, risk management, global supply chain, business unit finance and regional finance activities. He oversees Mastercards technology functions, including the global network, processing platforms, global technology hubs, information security and technology operations. 2003-05, Chairman and CEO, Diners Club North America and Member of the . Most recently, Michael was Executive Vice President, National Accounts, leading Mastercard's relationships with large U.S. financial institutions including Bank of America, Wells Fargo, Capital One and US Bank. April 20, 2022 | 13 min read. Dimitrios Dosis is president of Mastercards Eastern Europe, Middle East and Africa (EEMEA) region and a member of the companys global management committee. The . His team scrambled to put together an experience package to offer travel promotions to Bali. He holds a Bachelor of Arts in Economics from Harvard University, a Master of Arts in International Studies from the University of Pennsylvania, and a Master of Business Administration from The Wharton School. Riot worked with Nielsen to help evaluate the in-game branding, and the L.A.-based publisher says the data shows that it will instantly become one of its most valuable deliverable assets.. Stephanie oversees WWEs Brand, Marketing, Creative Services, Community Relations and Pop Culture strategies as well as WWEs Global Sales and Partnerships Division. His book explores the collapse of traditional marketing, the technology that is changing everything, and the way tech changes are conditioning people to interact with brands. Shamina is a lifelong learner who has studied at Harvard, Yale, Stanford and the Indian School of Business. Raj Rajaratnam still has a substantial net worth. Under Review. Mastercard. He is also a member of the Harvard Kennedy Business Schools Council on the Responsible Use of Artificial Intelligence, and attended the 2018 White House Summit on AI for American Industry. In his role as President of Healthcare, Raja has overseen the creation, development and successful scaling of Mastercards healthcare business across multiple regions. Believing everyone has a story to tell, Ann is a strong advocate for empowering diverse creators, including women, youth and other under-represented groups. He's the Chief Marketing and Communications Officer at Mastercard. She earned a Bachelor of Science from Old Dominion University and a Master of Public Affairs from the Lyndon B. Johnson School of Public Affairs at the University of Texas, Austin. Dec. 26, 2016. In this book summary, I'm covering four key takeaways of Raja Rajamannar's new book: "Quantum Marketing: Mastering The New Marketing Mindset of Tomorrow's Co. Throughout his two decades at Mastercard, Chiro has played an integral role in helping all customers implement a wide range of products and programs across the U.S. market. Awards and Recognition Estimated Net Worth in 2021. The major sources of his income are movies, advertisements and collaborations. Chief Marketing Officer (2013-2015) Executive Vice President-Senior Business and Chief Transformation Officer, Anthem (formerly, WellPoint, Inc.) (2012- 2013) Senior Vice President and . August 16, 2022. Raja Rajamannar is responsible for building the Mastercard brand - overseeing the brand refresh that saw the company drop its name from the iconic interlocking circle logo as well as driving business and advancing sustainable competitive edge for the company. Raja Rajamannar Retweeted. In both cases, new discoveries and a changing world render old approaches ineffective, but marketers can draw on this period of disruption to re-establish their value in the c-suite. She elevated store marketing across Taco Bells 7,000 units and transformed the digital business, doubling those channels sales and tripling the customer database in one year. Chad also previously held leadership roles at TD Ameritrade, E*Trade Financial and SunTrust. Stephanie was named a Stuart Scott ENSPIRE Award Honoree at the 2017 ESPN Humanitarian Awards. The Mastercard CMO envisions the future role of marketers as being closer to that of a 'multifaceted' general manager than a 'functional specialist.' [20:00] Core skills will include an expert grasp of PR, data, technology and finance ('connecting the dots between marketing actions and business outcomes Mastercard partners with #Polygon to launch #Web3 musician accelerator program. A globally recognized business strategist and brand-building innovator, Marisa is known for inspiring teams to take brands to new heights of consumer resonance, cultural relevance, and business performance. Mike is chairman of the Mastercard Center for Inclusive Growth and is a member of the companys management committee. Carlos joined Mastercard in 2010 and was previously executive vice president of global credit and debit product management, focused on developing a competitive differentiation globally while deploying solutions at the local market level. He also served as head of credit cards and all consumer asset products for Citi's Europe, Middle East and Africa (EMEA) region. A five-time honoree on Forbes Worlds Most Influential CMOs list, Marisa is now 1 of only 18 CMOs to be inducted into Forbes CMO Hall of Fame. If you scoffed at that statement, you are not alone. Mark Barnett is President of Mastercard Europe and a member of the companys management committee since 1 June 2020. In this role, he oversees the companys law and policy functions in the United States and around the world. Bozoma Saint John was named CMO of Netflix in June 2020. Linda brings a broad understanding and appreciation of broad customer needs across one of the companys most competitive and developed regions. Ken Moore is Chief Innovation Officer at Mastercard and a member of the company's Management Committee. Imprint HARPERCOLLINS LEADERSHIP. The second is the fragmenting and outsourcing of the traditional responsibilities of the marketing function to other departments and roles like Chief Product Officer or the Sales team tackling most of the promotional work. Ed McLaughlin is president & CTO for Mastercard Technology and a member of the companys Management Committee. . He started his journey at Mastercard as head of Network Processing for AP & MEA, in which capacity he actively advocated for the need to build an open payments market environment. Satvinder serves on the company's Data & Services Leadership Team, and also sits on Mastercard's International Markets Leadership Team that oversees all of Mastercard's businesses in the International Markets (IMK). Summary. Michael Fiore is Executive Vice President, Business Integration & Expansion and a member of the company's Management Committee. Raja Rajamannar is the Chief Marketing and Communications Officer of Mastercard and the president of its healthcare division. To better personalize your experience, please fill the form below: , Managing Director & Senior Partner, BCG, , EVP & Chief Brand & Marketing Officer, Lowes, , Chief Marketing & Strategy Officer, Gannett, , CMO & EVP, Corporate Strategy & Development, Adobe, , Chief Marketing & Communications Officer, Mastercard, The Nationwide Botswana Welcome Celebration, 2023 Forbes Worlds Most Influential CMOs, 2023 Forbes Sustainability Leaders Summit, Financial Security Professionals Profiles, Forbes Top Wealth Management Team Profiles. All of them can dramatically impact how consumers behave which means they have a direct impact on marketing. Michael Miebach is chief executive officer of Mastercard and a member of its board of directors. Language English. Mike Froman serves as vice chairman and president, Strategic Growth for Mastercard. Join several CMOs from top brands as they discuss how to connect and create impact with a range of audiences in relevant ways. His team defines,explores, anddevelopsnew global flows by building partnerships to extend Mastercards technology and data insights with a range of retail, business and government customers; manages selected partners such as HSBC and Standard Chartered Bank; and advances priority business processes and enablers. She serves on the advisory boards of several organizations, including Data and Society, The Aspen Institute Civil Society Fellowship, and the New York Department of Financial Services Innovation Advisory Board. Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges that result from today's unprecedented disruption. Mastercard's new sound identity took two years and a "big" investment from the brand, but its CMO Raja Rajamannar believes its development is key as consumers increasingly use devices such as voice assistants and smart speakers where there is no visual real estate. Given this, it is important that marketers be able to identify and know how to use new channels in order to reduce how alienated they are from their own discipline. Noted, P.'s primary income source is Administrator, Currently, We don't have enough information about Cars, Monthly/Yearly Salary, etc. If he were not here, he would be playing Cricket for India :) or Tennis for the USA. Bestsellers rank 35,271. As technology has continually evolved in the last several decades, marketing has had to change with it, evolving through four significant stages that build on the . The article is authored by Mastercard's CMO Raja Rajamannar. Raja Rajamannar is an accomplished global executive with more than 30 years of experience, the last eight of which have been in the role of Chief Marketing & Communications Officer for Mastercard and the President of the company's healthcare business. Before joining Mastercard, Gilberto spent 26 years at Citigroup in various leadership positions in Brazil and New York. Dimitrios holds an MBA and PhD from the European Business School, as well as a Master of Economics from the University of Hagen. Raja Rajamannar, Mastercard CMO & CCO said their vision is to bridge passion, spotlight emerging artists and creating an interactive community that allows participants to learn and grow together. There are 9 older and 23 younger executives at Mastercard. Under his leadership, Mastercard has expanded its collaboration with central governments and public sector authorities, partnering to enhance the regions infrastructure and digital ecosystem. Michael holds a Masters of Applied Science, Communication Management from the University of Technology, Sydney, and a Bachelor of Education from the Australian Catholic University. Chief Marketing Officer (2013-2015) Executive Vice President-Senior Business and Chief Transformation Officer, Anthem (formerly, WellPoint, Inc.) (2012- 2013) Senior Vice President and Chief Innovation and Marketing Officer, Humana Inc. (2009-2012) Various management positions at Citigroup (1994-2009), including Executive Vice President and Chief Marketing Officer-Citi Global Cards (2008-2009). In 2015, Shamina was appointed by President Obama and confirmed by the U.S. Senate to a six-year term on the Board of AmeriCorps, a $1 billion independent agency that places over 270,000 volunteers with social sector organizations across the U.S. She served as chair for two years. As EVP of Corporate Strategy & Development, Ann also leads Adobes corporate strategy and strategic M&A efforts globally. September 29, 2021, 8 - 9 a.m. PT / 11 a.m. - 12:15 p.m. In this role, Michael oversees the long-term growth and success of the Data & Services business by identifying opportunities to further embed services into Mastercard's overall strategy, and by extending capabilities into new customer segments and use cases. Prior to Citigroup, Carlos worked in brand management with Procter & Gamble and with a law office in Washington D.C. In her role, Sherri leads a unique team working with digital players large and small to create innovative, differentiated products and solutions that shape the future of commerce. Previously, she led the iShares U.S. retail ETF business at BlackRock and was the global chief marketing officer for iShares. He leads an integrated product management and engineering organization, specifically designed to maximize the companys customer-centric focus through an end-to-end approach to design and delivery. Get the latest Mastercard news in your inbox. Jorn has a degree in Roman Philology at the University of Ghent and La Sapienza in Rome, Italy, and a post-graduate degree in business economics from the University of Leuven in Leuven, Belgium.. She is responsible for leading the development and build-out of new products and technologies to enable the future of open banking, while driving innovation with key partners across the ecosystem including fintech companies and governments globally. When a product was low, the refrigerator would automatically order it from Fresh Direct. In this role, Jorn is responsible for the company's digital strategy, delivering seamless, secure and differentiated solutions for the digital consumer and merchant, managing the platforms powering these solutions, forging partnerships with technology players, fintechs and digital partners, and future-proofing the payments ecosystem. Bonnie Strauss Allyson Tang Danielle Taubman Alair A. Townsend Cathinka Wahlstrom William H. Wright II. Andrea also has responsibility for a central group of processing assets, including Payment Gateway Services, enabling merchants to accept digital payments across multiple channels and markets; Payment Transaction Services, the technology helping issuers and acquirers process payments; and Prepaid Management Services, an end-to-end prepaid program manager. "It cannot just be about purpose-washing and making statements that are . Under his leadership, the company strengthened its position across the region, achieved strong growth and successfully deployed new payment technology in the markets. Tim is Chair of the Board of Trustees for the National Urban League and a member of the Board of Trustees of Northwestern Mutual. We are assessing whether to renew the deal or look at other opportunities," Mastercard chief marketing officer Raja Rajamannar told ET. As our world becomes borderless and even more digitally connected, Sherri and her team keep a pulse on the market to ensure Mastercard delivers relevant, impactful and industry-leading capabilities. He also serves as president of the World Federation of Advertisers. Prior to his current role, Mark was the President of the Mastercard UK, Ireland, Nordics and Baltics Division. Lippe Taylor 13 Oct 2020 // 6:03PM GMT. by Raja Rajamannar. telling . For much of the past decade, first as chief product officer and then president, Michael was critical to setting the strategy that transformed the companys offerings from a consumer card-centric business to a platform supporting choice in how businesses, people and governments make payments. He's been with Mastercard for the past seven years. Mayur Gupta is the Chief Marketing and Strategy Officer at Gannett USA Today Network where he leads a team of strategists, brand marketers, growth hackers and data scientists to drive the companys transformation from a news media platform to a digital content subscription marketplace. Craig also previously led the companys global card-based products offerings.He originally joined Mastercard in 2006 as head of Mastercard Advisors in Southeast Asia, Greater China, and South Asia/Middle East/Africa. Ron joined Mastercard in 2014 after serving as deputy chief information security officer at Fidelity Information Services (FIS). Bozoma has been recognized for her breakthrough work by both the industry and her peers, having been inducted into the American Advertising Federation Hall of Achievement in 2014. The makers of Prabhas starrer 'Salaar' on Monday surprised the fans with the release of the first look of Jagapathi Babu and introduced him in the character of Rajamannar. He replaces David Wheldon, CMO at RBS, who has been president since 2015. (function(){var bz=document.createElement("script");bz.type="text/javascript";bz.async=true;bz.src="https://organizer.bizzabo.com/widgets/tickets/tickets.js";var s=document.getElementsByTagName("script")[0];s.parentNode.insertBefore(bz,s);})(); We'd love to hear from you. His oversight included everything from big data and analytics, media and content, eCommerce, CRM, mobile, social as well as driving innovation through a network of start ups, incubators and VCs. By Michaela Jefferson 8 Jun 2021. Thus, casting a larger net for diversity in ideas and creativity. So, what can be done to create a new relevance for marketing, given this threat of elimination? She also serves as executive vice president of Sustainability and is a member of the companys Management Committee. At Deutsche Bank, he held various senior global leadership positions including Global Head of Institutional Cash and Securities Services and Head of Transaction Banking, EMEA. Prior to his current role, he helmed Mastercards business for South Asia, including India. He recently assumed the honorary role of President of the World Federation of Advertisers. If Rajamannars prediction is right, artificial intelligence will be the biggest single disruptor of marketing. He . On Sale: 02/09/2021 Price: $27.99 She also ran her own company, working with partners worldwide to create strategies, events, and multiplatform storytelling to tackle critical issues in leadership and business. Even worse, functional AI can take in bad information and drive you to the wrong answer or solution. He extended Mastercard's partner ecosystem by creating its global startup engagement program, Start Path, which helps innovative later-stage startups scale. Andrea joined Mastercard in 2005 as the head of strategy for Europe before assuming the role of division president for Central Europe markets (Italy, Alpine, Greece and Germany). He is an officer of Mastercard Asia/Pacific (Australia) Pty Ltd, as well as a director of the board of Cuscal Limited. Dont miss your chance to attend one of our upcoming virtual or in-person events! Income Source. Prior to joining Mastercard, he served in a variety of roles at Citicorp, American Express and ANZ Grindlays Bank. . The teams results-focused approach combined with leading-edge technologies and strong data assets deliver value to customers and create differentiation for the company. The previously labor-intensive painstaking process now is done in a matter of hours, as opposed to weeks. When every device becomes connected, every device becomes a device for commerce and necessitates a new marketing strategy. In this episode, Raja explores what . For more information about how we use your data, see our Privacy Statement. In her role as executive vice president for Sustainability, she is responsible for the development and implementation of the environmental, social and governance strategy across the company, including linking ESG metrics to compensation for all employees. Advertising on the internet has never been easier. Satvinder has served on the boards of Euroclear Group, one of the largest Financial Market Infrastructures globally, where he was a member of their Group Risk Committee, and Deutsche Bank A.S. (Turkey). Raja Rajamannar. Raja has been recognized for driving business transformation across a variety of geographies and industries, including consumer products, financial services and healthcare. He serves on a number of boards and commissions, including the T. Rowe Price corporate board and the National Endowment for Democracy board of directors. In that role he is responsible for growing strategic partnerships, scaling new business opportunities and advancing the companys efforts to partner with governments and other institutions to address major societal and economic issues. Rajamannar started his career with Asian Paints in India. . In this role, he led a global team focused on helping retail and banking customers solve pressing business issues with data-driven solutions. Copyright 2023 Yale School of Management. He has over 20 years of financial leadership experience, including several roles within Mastercard since he joined the company in June 2010. She also currently serves on the boards of Mattel and Sundance Institute. He has over 25 years of experience in International Financial Services across retail and corporate banking and has worked extensively throughout the U.S., Latin America, Europe, Asia and Africa. . In addition, he is a senior advisory board member of CDIB Capital International, an investment company, and a member of the Aspen Global Leadership Network and fellow of its China Fellowship Program. . Chief Marketing & Communications Officer; President, HealthcareMastercardUS. He joined Mastercard in 2005 and has held various leadership positions across the company. In February 2020, Marisa joined Lowes as executive vice president, chief brand and marketing officer, charged with transforming Lowes marketing as well as corporate and consumer communications, community relations, and events planning and execution. Sachin Mehra is the Chief Financial Officer for Mastercard and is a member of the companys Management Committee. In this role, he supported the companys growth in key businesses and markets and optimized talent programs in a competitive environment. Prior to Citigroup, Carlos worked in brand Management with Procter & Gamble and with a law in! 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